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Dittto is an innovative AI-driven platform designed to revolutionize the way businesses approach their website’s hero copy. With a focus on automating the audit of website positioning and extracting copy inspiration from leading SaaS brands, Dittto enables businesses to tailor their messaging to resonate more effectively with their audience. This tool is particularly adept at transforming underperforming hero copy into compelling content that significantly boosts user engagement and conversion rates.


  • Website Positioning Audit: Dittto analyzes your website to ensure your positioning is clear and consistent across all pages.
  • Brand Voice Recommendations: Automatically extracts and recommends brand voices from over 50 top SaaS brands.
  • Hero Copy AI: Utilizes advanced AI trained by top copywriters to generate engaging hero copy.
  • Saved Variations Library: Allows users to save their favorite copy variations for future A/B testing.
  • Customizability: Offers the ability to add any brand voice to your copy, providing flexibility and a tailored experience.

How It Works

  1. Audit Your Website: Initially, Dittto performs a thorough audit of your website to assess the clarity and consistency of your positioning.
  2. Choose Brand Voices: Select from a variety of successful SaaS brand voices or add your own to align with your desired tone and style.
  3. Generate Hero Copy: Use the Hero Copy AI to create compelling hero copy based on your unique specifications and insights derived from top-performing brands.
  4. Save and Test Variations: Keep track of different copy variations in the Saved Variations Library and test them to determine which performs best.
  5. Implement and Monitor: Apply the best-performing hero copy to your website and monitor the impact on your conversion rates and user engagement.


  • Improved Conversion Rates: Optimizing hero copy can significantly increase the likelihood of converting visitors into customers.
  • Enhanced Brand Consistency: Ensures that your brand voice is consistent across all pages, enhancing brand recognition and trust.
  • Data-Driven Insights: Leverages data from leading SaaS brands to inform and inspire your copy, ensuring relevance and engagement.
  • Efficiency and Ease of Use: Saves time and resources by automating the copywriting process and providing ready-to-use solutions.
  • Flexibility: Adapts to any brand voice, allowing for a completely customizable experience.


  • For Growth Hackers: $19.99 one-time fee for 200 AI credits, suitable for 5-10 pages with access to fine-tuned GPT-4 models. Includes unlimited website audits and the ability to create polls for team collaboration.
  • For Solopreneurs: $9.99 one-time fee for 50 AI credits, ideal for 1-3 pages using fine-tuned GPT-3.5-turbo models. Includes 3 positioning audits.


Dittto has received acclaim for its precise and effective enhancement of website hero copy. Users are particularly impressed with how the platform simplifies the process of refining website content and aligning it more closely with successful industry standards. The ability to test different variations and directly implement the most effective one is frequently highlighted as a major advantage, enabling users to optimize their sites efficiently and effectively.


Dittto stands out as a powerful tool for any business looking to enhance their website’s first impression through improved hero copy. With its robust AI-driven features, comprehensive brand voice options, and user-friendly interface, Dittto empowers businesses to achieve higher conversion rates and better communicate their value proposition. Whether you’re a growth hacker or a solopreneur, Dittto offers tailored solutions to meet your specific needs and budget.

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