Prolific AI.
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Prolific provides a robust platform tailored for researchers seeking to quickly and reliably find research participants. With a commitment to high-quality, human-powered data collection, Prolific stands out by offering an extensive pool of fully vetted participants that researchers can trust. The platform is designed to facilitate academic research, AI training, market research, and more, making it an invaluable tool for diverse research needs.

Features of Prolific

Prolific offers a variety of features that enhance the research process:

  1. Vetted Participant Pool: Over 150,000 active participants who undergo rigorous ID checks and continuous monitoring to ensure authenticity and engagement.
  2. Flexible Study Design: Supports various data collection methods including text, imagery, voice, and interaction.
  3. Advanced Filtering Options: Utilize over 300 filters to select the perfect, diverse participant group for your study.
  4. Integration Capabilities: Easily integrate with your favorite tools through APIs or direct links.
  5. Real-Time Data Collection: Most studies complete within two hours, allowing for swift collection of comprehensive datasets.

How Prolific Works

The process of using Prolific is designed for simplicity and efficiency:

  1. Set Up Your Study: Design your study using preferred data collection methods and define your participant criteria with custom filters.
  2. Launch and Monitor: Deploy your study to the selected participant pool and monitor responses in real-time.
  3. Collect and Analyze Data: Gather responses and analyze your data using Prolific’s intuitive platform or by exporting data to your analysis tools.
  4. Repeat or Scale: Refine your study based on initial feedback and scale up as needed using Prolific’s robust participant pool and API.

Benefits of Prolific

Researchers using Prolific can experience a multitude of benefits:

  1. High-Quality Data: Participants are engaged and thoroughly vetted, ensuring reliable and rich data quality.
  2. Speed and Efficiency: Most studies are completed in less than two hours, making the platform ideal for time-sensitive research.
  3. Customization and Flexibility: Extensive customization options allow researchers to tailor their studies to meet precise requirements.
  4. Scalability: From small pilot studies to large-scale data collection, Prolific can handle varying levels of demand with ease.
  5. Ethical and Transparent: Prolific’s commitment to ethical standards ensures participants are fairly compensated and data collection is transparent.

Pricing of Prolific

Prolific’s pricing model is transparent and flexible:

  1. Service Fee: A transparent service fee is applied for each completed response, with no hidden costs.
  2. No Subscription Required: Start without any contractual or subscription-based commitments.
  3. Cost Calculator: Utilize the cost calculator on the platform to estimate the financial investment needed for your study before committing.

Review of Prolific

Feedback from users like Alexander Robertson from Google and Shaun Wallace, PhD from, praises Prolific for its ability to deliver high-quality data and enhance research outcomes. Users appreciate the platform’s efficient participant selection, ethical standards, and the rich, detailed responses provided by participants.


Prolific is an exemplary platform for researchers aiming to conduct high-quality, efficient, and scalable research. With its robust participant pool, flexible study design, and ethical approach, Prolific is well-equipped to support a wide range of research activities and deliver data that researchers can trust.

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