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In the current digital landscape, influencer marketing is a vital component of a brand’s strategy to reach and engage with its target audience. As the creator economy expands, brands face the challenge of finding and managing the right influencers to authentically represent their products and connect with consumers. Bazaarvoice offers an AI-driven platform that streamlines the process of influencer marketing, making it easier for brands to supercharge their commerce engine through effective creator collaborations.


Bazaarvoice boasts a range of features designed to enhance your influencer marketing campaigns:

  1. Advanced Creator Discovery: Utilize over 20 advanced filters or leverage the Generative AI to find the perfect influencers for your brand using text searches, mood boards, conversational chat, and lookalike recommendations.
  2. Campaign Management: Engage with a wide range of creators, from nano to macro influencers, and manage your collaborations effortlessly from a single platform.
  3. Campaign Tracking: Eliminate the manual labor involved in monitoring your campaigns with the platform’s tracking capabilities.
  4. Performance Measurement: Access real-time sales conversion data and custom reports to ensure your campaign investments are recognized and optimized.

How it Works

Bazaarvoice simplifies the influencer marketing process through a series of intuitive steps:

  1. Find Creators: Utilize AI and filtering tools to discover influencers that align with your brand values and have the reach and engagement you need.
  2. Manage Collaborations: Coordinate campaigns and communicate with multiple creators simultaneously, saving time and resources.
  3. Track Campaigns: Monitor the progress of your influencer campaigns and the content generated in real-time.
  4. Measure Performance: Analyze campaign results with comprehensive reporting tools to measure impact and ROI.


The benefits of using Bazaarvoice are numerous and can significantly impact a brand’s marketing efforts:

  1. Automated Management: Save time and resources by automating the management of creator partnerships.
  2. Competitive Insights: Stay ahead of the market by monitoring competitor influencer trends.
  3. Seamless Integration: Integrate the platform with your existing communication, e-commerce, and social media applications.
  4. Gift Management: Manage influencer gifting and product seeding at scale with ease.
  5. Affiliate Handling: Automate affiliate recruitment, tracking, and payment processes efficiently.
  6. Support Services: Access creator partnership services to offload the heavy lifting involved in influencer marketing.


To receive detailed information on the pricing of Bazaarvoice, interested parties are encouraged to reach out to the sales team directly. The platform offers customized solutions, and pricing will vary based on the specific needs and scale of the business.


Marketing Manager Celisse Ng from L’Occitane highly recommends for its deep insights on creators and robust tracking and reporting capabilities, noting that the platform makes the process of curating content more efficient and convenient.


Bazaarvoice is a comprehensive solution for brands looking to leverage the power of influencer marketing. With its cutting-edge AI technology, advanced filtering, and management features, the platform stands out as a valuable tool in building authentic connections between brands and their audiences through influential creators. As influencer marketing becomes increasingly important, offers the efficiency, insights, and support necessary to drive successful campaigns.

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