As businesses navigate the complexities of the B2B landscape, aligning sales and marketing efforts with the most promising prospects is pivotal for driving revenue growth. This is where 6sense comes into play, offering a cutting-edge Account-Based Marketing (ABM) platform powered by Revenue AI™. 6sense stands out as a leader in the ABM space, enabling organizations to harness the power of AI-driven insights to identify, engage, and convert their ideal customer profiles into valuable customers.
Features
- Account Identification: 6sense accurately matches anonymous and known buyer behavior to the right accounts.
- Intent Data: It uncovers third-party buying signals at the keyword or topic level.
- Predictive Analytics: The platform provides AI-driven buying stage predictions to align teams on the best time to engage.
- Data Enrichment: Enrich accounts, leads, and contacts with accurate firmographic data.
- Smart Form Fill: This feature autofills and shortens forms with automated, real-time form enrichment.
- Audience Building: Create segmented audiences for activation and analysis across channels.
- Advertising: Reach target buyers with display, video, retargeting, and social ad campaigns.
- Conversational Email: Leverage AI to craft personalized emails that qualify and convert accounts at scale.
- Orchestrations & Workflows: Scale data operations with accurate engagement of accounts and contacts.
How It Works
- Collecting Data: 6sense aggregates data from various sources, including first-party and third-party signals.
- Analyzing Intent: The Revenue AI™ analyzes buyer intent signals to predict where prospects are in the buying journey.
- Predicting Behavior: Predictive analytics help determine the timing and content for engagement.
- Personalizing Engagement: The system crafts personalized outreach strategies across multiple channels.
- Measuring and Optimizing: Users can measure campaign performance and optimize their strategies based on actionable insights.
Benefits
- Increased Pipeline Quality: By focusing on in-market accounts, 6sense enhances the quality of the sales pipeline.
- Improved Conversion Rates: Personalized engagement driven by predictive analytics leads to higher conversion rates.
- Reduced Go-to-Market Waste: Accurate identification and engagement of prospects reduce wasted marketing and sales efforts.
- Alignment of Sales and Marketing: Shared insights ensure that sales and marketing are working towards the same goals.
- Reveal of the Dark Funnel™: 6sense uncovers and interprets the unseen buyer journey, capturing more opportunities.
Pricing
6sense offers customized pricing based on the needs of each business. Interested parties can:
- Start for Free: Access FREE credits to unlock relevant contact info.
- Explore Packages: See varying packages designed for teams of all sizes.
- Request a Demo: Book a demo to learn more about specific pricing and packages.
Review
6sense has been recognized as a leader in the Gartner Magic Quadrant for ABM for three consecutive years, indicating its strong position in the market. Customer testimonials highlight the platform’s ability to uncover hidden demand, enhance targeting precision, and significantly improve alignment between sales and marketing efforts.
Conclusion
6sense represents a transformative approach to ABM, driven by advanced AI technology. By uncovering hidden buyer behaviors and harnessing the full potential of intent data, 6sense empowers businesses to engage with the right accounts at the right time, ultimately driving predictable revenue growth. With a robust suite of features, a clear method of operation, and a multitude of benefits, 6sense is an invaluable asset for organizations looking to optimize their B2B marketing and sales strategies.