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Branded Research, now a part of Dynata, is a cutting-edge market research company that significantly enhances the way businesses connect with their target audiences. Leveraging advanced AI technology, Branded Research ensures the delivery of high-quality insights by capturing not just data but the emotions and attitudes of consumers. With a focus on providing a 360-degree view of the consumer experience, Branded Research stands out in the realm of audience sampling and data integrity.

Features of GoBranded

Branded Research offers a range of features designed to optimize market research:

  1. AI-Enhanced Quality Insights: Using AI to verify participant responses, ensuring over 95% accuracy in data collection.
  2. Unique Audience Sampling: Access to a diverse pool of participants from over 100 consumer segments and industries.
  3. Automated API Access: Real-time connection to custom audiences through a programmatic API solution.
  4. Extensive Profiling: Advanced algorithms for deep profiling to deliver granular targeting capabilities.
  5. Multi-Segment Recruitment: Strategic recruitment across various demographics, including millennial homeowners, tech-savvy baby boomers, LGBT parents, and more.

How It Works

Branded Research simplifies the process of obtaining actionable market insights through a structured approach:

  1. Create Your Research: Initiate projects using either your tools or third-party services to conduct qualitative and quantitative research.
  2. Access Your Niche Target Audience: Utilize Branded’s algorithms to quickly and efficiently find the most qualified participants for your study.
  3. Collect and Analyze Insights: Gather comprehensive insights driven by AI, ensuring data integrity and actionable outcomes.
  4. Utilize Insights for Decision Making: Apply the insights to make informed, profit-driven decisions for your products and services.

Benefits of GoBranded

Using Branded Research offers numerous advantages:

  1. High-Quality Data: AI verification of data ensures high accuracy and reliability.
  2. Tailored Audience Access: Ability to reach specific consumer segments for more targeted research.
  3. Real-Time Insights: Quick access to data through the automated API, facilitating timely decision-making.
  4. Comprehensive Consumer Profiles: In-depth understanding of consumer motivations and behaviors.
  5. Secure and Ethical Data Practices: Adherence to high standards of data quality and privacy.


Branded Research provides customized pricing based on the specific needs of your project. Interested parties are encouraged to reach out directly to obtain a quote that aligns with their research requirements and budget.

GoBranded Review

Clients of Branded Research, like Robin Gareiss from Metrigy, commend the company for its responsiveness, data integrity, and project flexibility. The superior quality of insights and the attentive management of projects set Branded apart from other research firms, making it a preferred partner for many businesses across various industries.


Branded Research offers a robust solution for companies looking to deepen their market understanding through high-quality, AI-driven insights. With its sophisticated audience sampling techniques and commitment to data integrity, Branded Research empowers businesses to make strategic, data-informed decisions that drive success. Whether you are in tech, healthcare, consumer goods, or any other industry, Branded provides the tools and expertise needed to innovate and excel in today’s competitive market.

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